Expertise - Services



Minimize your risk, broaden your market

What is Go-to-market (GTM)? Depending on whom you ask, you will get a different answer. Let’s start with the most basic definition: ‘GTM refers to a company’s strategy and process to bring its products or services to market and reach its target customers’. It is an ingrained part of your daily operations as it encompasses launching, promoting, selling, and distributing a product or service.

Because go-to-market touches different departments of your organization, it can be a challenge to formulate a go-to-market strategy that is not only market-proof but also sales-proof. The goal is to maximize the product’s or service’s visibility, accessibility, and appeal to the target audience while achieving business objectives such as revenue growth and market penetration. We can help you broaden your market and accelerate your growth while minimizing your risk.

What you get


A hands-on go-to-market approach


A roadmap for your marketing and business development team


Live feedback from the market

Why Choose Us

Why choose Merluno for your market research?

If you want to launch a new product or service or target a new market with an existing product, you need help. We will guide you so you will get a buy-in from the market so you can minimize the risk and be ready to scale when you launch.



How can we help you?

Do you want to launch a new product or service? Do you want to penetrate a new market? And do you want a hands-on roadmap to get started?

Drop us a message or leave your number and we’ll call you back within 24 hours.