Welcome to the outside-in company

We started with modest expectations, but Merluno exceeded them in every way. Without their support, our current sales approach wouldn’t exist.

Merluno has helped us significantly increase our footprint in Belgium and the Netherlands and better understand the specific needs of these markets.

Over the last few years, it has become clear that buyer’s behavior in the B2B space has changed drastically. And we are facing an urgency to shift how we develop and grow our business. We have found great success during our long-term collaboration with Merluno on various market-driven growth projects. It is a pleasure to work with the people of Merluno and to bounce ideas off. 

Last year Pidpa was investigating our market position in a particular industry. Merluno plunged into the requested ecosystem and provided us with actionable insights. They excel in gathering data and they were able to deliver comprehensive reports on short notice. Besides the positive growth-oriented outcome, the Merluno team is a pleasure to work with!  They found the right balance between a casual, informal approach but never lost their high dedication and professionalism.

Merluno facilitated a smooth, open and efficient onboarding. They made sure they were well up to speed with our value proposition and offering as soon as possible. From that moment on, they were not only helping us in defining our market position, but in the same time acting as sales channel and broadening our network. The open & direct communication contributed directly to our successful cooperation.

Though excited about our new strategy, we struggled to position it successfully. Merluno helped us find our sweet spot in the project sourcing market and gave words to our unique proposition. They delivered a pitch that aligned our values and ambitions with market needs, tested it thoroughly with potential customers and supported our team in delivering it with confidence. The way they work is human, pragmatic, and always honest.

I want to thank Merluno for their fantastic work. I am impressed about the hands-on attitude that led to solid results without losing sight of structure or strategy. Hard work has been done but produced a beautiful plan of approach with concrete actions. I enjoyed our collaboration and the conversations we had aside from the project.

Merluno achieved great and concrete results thanks to her open and innovative mindset, perseverance and transparent operation. She ensured concrete market introductions to leading car manufacturers worldwide and validated our assumptions. This has led to a more focused innovation process.

The purpose of our project was to boost and achieve the full Trevira CS brand potential in the flame retardant fibers. Merluno worked with us on a structured, tailor-made strategic marketing and growth plan. With high professionalism and engagement, Merluno analyzed potential growth areas, market dynamics, opportunities, challenges, and market sizes in the various regions. Honesty, kindness, openness, and respect make the journey even more satisfactory!

Every company has its limits in terms of what it can achieve on its own. For everything beyond that, I turn to Merluno. This is often about exploring new markets or identifying and developing potential that we don’t have the internal resources or capacity for.