Live your true market potential

Commercial Growth Companions

 

New Growth Opportunities.

Improved Market Focus.

Less Commercial Risk.

Reinvent Your Unique Market Value

Growth potential search

Market opportunity scan

Unique value proposition

Market validation

Bring New Products and Services to Market

Growth plan

Business development execution

OUR CUSTOMERS

MM™ the Merluno method: true connection is the key

Growth potential search

Market opportunity scan

Unique value proposition

Market validation

Growth plan

Business development

Find more details on the Merluno Method (TM) under

OUR SERVICES.

Growth Potential Search

  • Uncover your intrinsic (core) strenghts
  • Understand what holds you back from growing
  • Create your DNA-compass for better decision making

Market Opportunity Scan

  • Explore your context with stakeholders and experts
  • Understand your true customer value & NPS
  • Identify opportunities for essential problems & (changing) needs
  • Renew your market vision and innovate

Unique Value Proposition

  • Validate hypotheses and solutions in co-creation with the market (deep listening to potential customers)
  • Capture the expectations
  • Develop a unique, focused value offer

Market Validation

  • Build personal relationships with potential clients
  • Qualify and quantify the market potential
  • Identify the first customers and generate market traction

Growth Plan

  • Reveal your business case and growth investment
  • Build your business model, pricing and go-to-market
  • Create your offering and market strategy
  • Compose an advisory board (expertise and network)

Business Development

  • Accompany offering and market strategy
  • Offline/ online outreach
  • Commercial opportunities
  • Sales training & field coaching

MM™ the Merluno method: true connection is the key

Growth potential search

Growth potential search

  • Intrinsic (core) strength
  • DNA compass for better decision making

Market opportunity scan

Market opportunity scan

  • Context exploration with stakeholders and experts
  • Discovery of essential problems and needs
  • Identification of opportunities & innovations
  • Renewed market vision

Unique value proposition

Unique value proposition

  • Validate hypotheses and solutions in co-creation with the market (deep listening to potential customers)
  • Capture the expectations
  • Develop a unique, focused value offer

Market validation

Market validation

  • Build personal relationships with potential clients
  • Qualify and quantify the market potential
  • Identify the first customers and generate market traction

Growth plan

Growth plan

  • Business case and growth investment
  • Business model, pricing and go-to-market
  • Final offering and market strategy
  • Compose an advisory board (expertise and network)

Business development

Business development

  • Accompany offering and market strategy
  • Offline/ online outreach
  • Commercial opportunities
  • Sales training & field coaching

Getting Government Support

Depending on the situation and question, your organization could be eligible for government subsidies.

To do this we work with our partner A-Chief, who evaluate the cases and build the dossier.

You can find out whether the cases is eligible by clicking the link below.

Merluno Subsidy Coach | A-Chief