Live your true market potential

Take a new product or service to market

Explore new markets

Reinvent your unique market value

Discover your growth potential

Deploy your growth plan

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MMâ„¢ the Merluno method: true connection is the key

Growth potential search

Market opportunity scan

Unique value proposition

Market validation

Growth plan

Business development

Growth potential search

  • Intrinsic (core) strength
  • DNA compass for better decision making

Market opportunity scan

  • Context exploration with stakeholders and experts
  • Discovery of essential problems and needs
  • Identification of opportunities & innovations
  • Renewed market vision

Unique value proposition

  • Validate hypotheses and solutions in co-creation with the market (deep listening to potential customers)
  • Capture the expectations
  • Develop a unique, focused value offer

Market validation

  • Build personal relationships with potential clients
  • Qualify and quantify the market potential
  • Identify the first customers and generate market traction

Growth plan

  • Business case and growth investment
  • Business model, pricing and go-to-market
  • Final offering and market strategy
  • Compose an advisory board (expertise and network)

Business development

  • Accompany offering and market strategy
  • Offline/ online outreach
  • Commercial opportunities
  • Sales training & field coaching