WHAT WE DO
Take a new product or service to market
Explore new markets
Reinvent your unique market value
in B2B
HOW WE DO IT
OUR CUSTOMERS
MM™ the Merluno method: true connection is the key
Growth potential search
Market opportunity scan
Unique value proposition
Market validation
Growth plan
Business development
Find more details on the Merluno Method (TM) under
OUR SERVICES.
Growth Potential Search
- Uncover your intrinsic (core) strenghts
- Understand what holds you back from growing
- Create your DNA-compass for better decision making
Market Opportunity Scan
- Explore your context with stakeholders and experts
- Understand your true customer value & NPS
- Identify opportunities for essential problems & (changing) needs
- Renew your market vision and innovate
Unique Value Proposition
- Validate hypotheses and solutions in co-creation with the market (deep listening to potential customers)
- Capture the expectations
- Develop a unique, focused value offer
Market Validation
- Build personal relationships with potential clients
- Qualify and quantify the market potential
- Identify the first customers and generate market traction
Growth Plan
- Reveal your business case and growth investment
- Build your business model, pricing and go-to-market
- Create your offering and market strategy
- Compose an advisory board (expertise and network)
Business Development
- Accompany offering and market strategy
- Offline/ online outreach
- Commercial opportunities
- Sales training & field coaching