Live your true market potential


Take a new product or service to market
Explore new markets
Reinvent your unique market value

– B2B –


Discover your growth potential

Develop your market potential



MMâ„¢ the Merluno method: true connection is the key

Growth potential search

Market opportunity scan

Unique value proposition

Market validation

Growth plan

Business development

Find more details on the Merluno Method (TM) under


Growth Potential Search

  • Uncover your intrinsic (core) strenghts
  • Understand what holds you back from growing
  • Create your DNA-compass for better decision making

Market Opportunity Scan

  • Explore your context with stakeholders and experts
  • Understand your true customer value & NPS
  • Identify opportunities for essential problems & (changing) needs
  • Renew your market vision and innovate

Unique Value Proposition

  • Validate hypotheses and solutions in co-creation with the market (deep listening to potential customers)
  • Capture the expectations
  • Develop a unique, focused value offer

Market Validation

  • Build personal relationships with potential clients
  • Qualify and quantify the market potential
  • Identify the first customers and generate market traction

Growth Plan

  • Reveal your business case and growth investment
  • Build your business model, pricing and go-to-market
  • Create your offering and market strategy
  • Compose an advisory board (expertise and network)

Business Development

  • Accompany offering and market strategy
  • Offline/ online outreach
  • Commercial opportunities
  • Sales training & field coaching

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