Business Development is a structural part of your organization. However, in most cases business development means sales. At Merluno, we see this differently.

Business development is more than lead generation or converting leads into new clients. In the end, it’s always about selling but with the right business development you are not only selling, you are also preparing your market to buy. The better you know your market, the better your offering will be. And the more you listen to your market, the more you will launch products or services that are easy to sell.

Business development, when done correctly, will make your sales cycle shorter, increase loyalty of your clients, and will keep your pipeline warm. Business development has an important role even in an experimental phase of your product development.

Let’s break down the walls in-between sales, marketing, and product innovation and turn interesting connections into clients.