Business Development

Expertise - Services

Business Development

Business Development

We turn interesting connections into clients

Business Development is a structural part of your organization. However, in most cases business development means sales. At Merluno, we see this differently. Business development is more than lead generation or converting leads into new clients. In the end, it’s always about selling but with the right business development you are not only selling, you are also preparing your market to buy. The better you know your market, the better your offering will be. And the more you listen to your market, the more you will launch products or services that are easy to sell.

Business development, when done correctly, will make your sales cycle shorter, increase loyalty of your clients, and will keep your pipeline warm. Business development has an important role even in an experimental phase of your product development. Let’s break down the walls in-between sales, marketing, and product innovation and turn interesting connections into clients.

What you get


Your wish list of prospects contacted in your name


Valuable insights from phone conversations with decision-makers


New interesting contacts and new opportunities


Call reports, including the reason for unsuccessful leads


Hot sales leads and appointments


Digital outreach to build qualitative relations

Why Choose Us

Why choose Merluno for your business development?

It’s quite easy. If you are looking for a business development partner that looks beyond lead generation and scheduling appointments, call us and we’ll take it from there. We’re not afraid to take our phone and do the cold calls that will end up in hot leads. Business development by phone has been our backbone from the beginning.

Choose Merluno if you agree business development shouldn’t be transactional but requires deep listening and proactivity. From leads to relationships that last a lifetime, that’s what we’re good at.



How can we help you?

Do you want to sell more and grow faster? Do you need an extra sales team for a specific project? Or are you looking to develop your business in a new market?

Drop us a message or leave your number and we’ll call you back within 24 hours.