Growth-
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At Merluno, we pride ourselves on exceptional service and unparalleled results. But don't take our word for it. Hear directly from our clients who have experienced first-hand the dedication and expertise that set us apart. Their stories of success and satisfaction are proof of our pursuit of excellence and the strong relationships we build with each of our clients.
Every company has its limits in what it can achieve on its own. For everything beyond that, I call on Merluno. Often this involves market exploration or mapping and developing potential for which we lack the right resources or capacity internally.
Merluno achieved strong, concrete results thanks to their open and innovative mindset, perseverance and transparent way of working. They delivered concrete market introductions at leading car manufacturers worldwide and validated our assumptions. This has led to a more focused innovation process.
I would like to thank Merluno for their fantastic work. I am impressed by the hands-on attitude that led to solid results without losing sight of structure or strategy. Hard work went into it, but it resulted in a wonderful plan of approach with concrete actions. I enjoyed our collaboration and the conversations we had outside the project.
The goal of our project was to stimulate and realise the full potential of the Trevira CS brand in flame-retardant fibres. Merluno worked with us on a structured, tailor-made strategic marketing and growth plan. With great professionalism and commitment, Merluno analysed potential growth areas, market dynamics, opportunities, challenges and market sizes in the various regions. Honesty, friendliness, openness and respect make the journey even more satisfying!
Over the past few years, it has become clear that buyer behaviour in the B2B environment has changed dramatically. And we are facing an urgent change in the way we develop and grow our business. We have achieved great success during our long-standing collaboration with Merluno on various market-driven growth projects. It is a pleasure to work with the people at Merluno and exchange ideas.
Thanks to Merluno, we have significantly increased our presence in Belgium and the Netherlands and gained better insight into the specific needs of these markets.
Last year, Pidpa investigated its market position in a specific industry. Merluno dived into the requested ecosystem and provided us with actionable insights. They excel at gathering data and were able to deliver comprehensive reports at short notice. Besides the positive growth-oriented result, the Merluno team is a pleasure to work with! They struck the right balance between a relaxed, informal approach and a high level of commitment and professionalism.
Merluno facilitated a smooth, open and efficient onboarding. They made sure they were up to speed on our value proposition and offering as quickly as possible. From that moment on, they not only helped us define our market position, but also acted as a sales channel and expanded our network. The open and direct communication contributed directly to our successful collaboration.
Although we were enthusiastic about our new strategy, we struggled to position it successfully. Merluno helped us find our ‘sweet spot’ in the project sourcing market and put our unique proposition into words. They delivered a pitch that aligned our values and ambitions with the needs of the market, tested it thoroughly with potential clients and supported our team to deliver it with confidence. The way they work is human, pragmatic and always honest.
We started with modest expectations, but Merluno exceeded them in every respect. Without their support, our current sales approach would not exist.
How we helped companies like yours
Commercial Growth Scan
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ICP & Targeting Strategy
Market Reach & Channels
Value Proposition & Persuasion
Quotation & Negotiation
Conversion & Deal closing
Client Relationship & Growth
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