Growth-
scan
Growth-
scan
We help companies generate more revenue from existing and new clients. With a proven approach that has worked for 20 years and evolves with the market.
Instantly discover your score on 6 dimensions of commercial growth, where your biggest lever lies and which step to take first.
Merluno is a B2B commercial growth partner that helps companies in IT & Tech, Industrial Automation & Production and Professional Services accelerate sustainable commercial growth.
Whether it concerns launching a new offering, validating new ideas in the market, entering a new segment or simply selling more, we build and embed a solid commercial foundation and give your teams the energy to move forward with confidence.
We work with C-level stakeholders across the BeNeLux region and regularly follow our clients throughout Europe and beyond.
At Merluno, we strongly believe in knowledge sharing between entrepreneurs and experts.
That is why we regularly bring people together around current challenges, market insights and themes that matter to growth companies. This can take the form of a round table, webinar, full-day workshop or another in-depth format.
Always with the same goal: sharing relevant insights, testing experiences with peers and discovering new perspectives that help you move forward in your organisation.
We like to tailor our sessions to what is really happening in the market.
Which themes would you like to discuss with other entrepreneurs and experts?
Results-driven
We commit, together with you and your sales team, to actually achieving the goals we set.
Human-to-human connections
AI is changing how we work. But building trust and lasting commercial relationships is something we do human to human.
We started with modest expectations, but Merluno exceeded them in every respect. Without their support, our current sales approach would not exist.
Brieuc van der Straten Waillet
Business Development Lead, Jetpack.AI
Thanks to Merluno, we have significantly increased our presence in Belgium and the Netherlands and gained better insight into the specific needs of these markets.
Bart Van Acker
CEO Quality by Design
Over the past few years, it has become clear that buyer behaviour in the B2B environment has changed dramatically. And we are facing an urgent change in the way we develop and grow our business. We have achieved great success during our long-standing collaboration with Merluno on various market-driven growth projects.
It is a pleasure to work with the people at Merluno and exchange ideas.
Pieter Goyens
Marketing Manager Cegeka
Last year, Pidpa investigated our market position in a specific industry. Merluno dived into the requested ecosystem and provided us with actionable insights.
They excel at gathering data and were able to deliver comprehensive reports at short notice.
Besides the positive growth-oriented result, the Merluno team is a pleasure to work with!
They struck the right balance between a relaxed, informal approach and a high level of commitment and professionalism.
Alynne Kuypers
B2B Product Manager Pidpa
Merluno facilitated a smooth, open and efficient onboarding. They made sure they were up to speed on our value proposition and offering as quickly as possible. From that moment on, they not only helped us define our market position, but also acted as a sales channel and expanded our network. The open and direct communication contributed directly to our successful collaboration.
Thomas Pels
CEO Made.
Although we were enthusiastic about our new strategy, we struggled to position it successfully. Merluno helped us find our ‘sweet spot’ in the project sourcing market and put our unique proposition into words. They delivered a pitch that aligned our values and ambitions with the needs of the market, tested it thoroughly with potential clients and supported our team to deliver it with confidence. The way they work is human, pragmatic and always honest.
Kristel Seymus
CEO Planet Talent
Jean-Luc Verstraeten
CEO ALT Technologies
Merluno achieved strong, concrete results thanks to their open and innovative mindset, perseverance and transparent way of working. They delivered concrete market introductions at leading car manufacturers worldwide and validated our assumptions. This has led to a more focused innovation process.
Ward Snoeck
Global head of technology and innovation Bekaert
The goal of our project was to stimulate and realise the full potential of the Trevira CS brand in flame-retardant fibres. Merluno worked with us on a structured, tailor-made strategic marketing and growth plan. With great professionalism and commitment, Merluno analysed potential growth areas, market dynamics, opportunities, challenges and market sizes in the various regions. Honesty, friendliness, openness and respect make the journey even more satisfying!
Claire Mattelet
VP Strategy Indorama
Every company has its limits in what it can achieve on its own. For everything beyond that, I call on Merluno. Often this involves market exploration or mapping and developing potential for which we lack the right resources or capacity internally.
Patrick Molemans
CEO Grandeco
Good partnerships start with trust.
During our first Merluno Ambassadors Event we brought together a group of clients, partners and entrepreneurs who know Merluno well and confidently recommend us within their network.
To us, that is particularly valuable.
Because especially with growth companies, a strong partnership rarely comes from a commercial pitch. It emerges when someone says: “You should talk to them.”
That trust is something we want to earn — and keep earning.
Thanks to everyone who champions Merluno, introduces us to strong companies and helps build lasting relationships.
It was a warm evening with good conversations, new connections and plenty of mutual appreciation.
Curious about the atmosphere? Watch the aftermovie.
Are you a consultant with a strong commercial drive and a passion for go-to-market and sales enablement?
Do you think entrepreneurially, take initiative and want to help build commercial growth? Then Merluno is the place to take your career further.
Commercial Growth Scan
Beantwoord enkele korte vragen en ontdek binnen 3 minuten hoe sterk jouw commerciële motor draait, waar je grootste hefboom zit en welke stap je best als eerste zet.
ICP & Targeting Strategy
Market Reach & Channels
Value Proposition & Persuasion
Quotation & Negotiation
Conversion & Deal closing
Client Relationship & Growth
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