Growth-
scan
Growth-
scan
Quality by Design (QbD), founded by Bart Van Acker in 2011, has been helping companies in the life sciences and healthcare industry to develop and produce qualitative products. Their 600 consultants worldwide offer knowledge & tailored (software) solutions in regulatory affairs, clinical, qualification & validation, quality assurance, quality control, software solutions, and go-to-market for companies active in Pharma, Biotech, Medical Devices & IVD.
QbD faces a significant challenge as Good Manufacturing Practice (GMP) regulations, long mandatory in pharma, are now becoming required in the cosmetics industry. Previously, these standards were just a recommendation, but they are soon to be enforced, compelling cosmetics companies to align their operations with the new regulations within a year.
The real challenge for QbD? Figuring out how to gain the trust of an industry in which they had no prior experience, and convince them to partner in their transformation.
To meet the challenge of gaining trust in an unfamiliar industry, we proactively reached out to quality managers within cosmetics companies to assess their readiness for the upcoming GMP regulations.
We found that most were hesitant and unsure about how to proceed. Recognizing this as an opportunity, we focused on validating QbD’s capabilities, refining the value proposition, and introducing QbD to a completely new market.
Leveraging their long-standing success in the pharmaceutical sector, we demonstrated how the expertise of QbD could be effectively applied to the cosmetics industry.
By addressing the widespread uncertainty and positioning QbD as a knowledgeable partner, we turned what many saw as a looming threat into a business development opportunity for our client.
Unlock Market Potential: Tap into high-potential customers in a new segment: Cosmetics
Unlock Market Potential: Tap into high-potential customers in a new segment: Cosmetics
Engage Through Deep Listening: Utilize human-to-human communication techniques for meaningful interactions.
Engage Through Deep Listening: Utilize human-to-human communication techniques for meaningful interactions.
Unique Value Proposition: Refine the positioning and offered services of QbD, with a new market in mind.
Unique Value Proposition: Refine the positioning and offered services of QbD, with a new market in mind.
Connect with Decision Makers: Conduct qualified interviews, with comprehensive reports of each conversation.
Connect with Decision Makers: Conduct qualified interviews, with comprehensive reports of each conversation.
We successfully opened up a completely new market and laid the groundwork for business development. As a result, QbD has gained a significant share in the cosmetics market, leading to impressive growth.
Merluno has helped us significantly increase our footprint in Belgium and the Netherlands and better understand the specific needs of these markets.
Commercial Growth Scan
Beantwoord enkele korte vragen en ontdek binnen 3 minuten hoe sterk jouw commerciële motor draait, waar je grootste hefboom zit en welke stap je best als eerste zet.
ICP & Targeting Strategy
Market Reach & Channels
Value Proposition & Persuasion
Quotation & Negotiation
Conversion & Deal closing
Client Relationship & Growth
Your score is ready
Leave your details and you'll instantly see your total score, your score per dimension and where your biggest lever lies.