Growth-
scan
Growth-
scan
We combine our experience with what is really happening in your market. We help make sharp choices and translate them into concrete action together with your team. Not from a distance, but by thinking along and joining in.
Over the years, more than 1,500 companies have worked with us and we have built a strong network in IT & Tech, Industrial Automation & Production and Professional Services.
At Merluno, we combine market knowledge and commercial expertise with a pronounced growth mindset. We see possibilities, think ahead and work solution-oriented, always focusing on added value and tangible impact.
At the same time, we keep an eye on the person behind the organisation. Authenticity, trust and genuine collaboration are in Merluno's DNA and form the basis of how we work, build relationships and realise sustainable growth.
Meet the team behind Merluno.
Tom is our founder. He watches over Merluno's values, the clarity of our services, the soundness of our decisions and the safety of our colleagues and partners. He loves authentic connections and truly values them. He enjoys inspiring people to build such connections. Tom is known for being respectful and combines his impressive soft skills with a strong business vision.
Magali started her career at Merluno as a recent graduate in 2010. She quickly evolved from a business developer into an intrapreneur who guards the heartbeat of our company. Her strength is creating a wholesome environment in which trust emerges and people feel free to be productive and have fun. In addition to her internal role, Magali also manages projects for our clients and enjoys contributing to their growth.
Nathalie has been with Merluno since 2010 and is our lead trainer & coach. Her passion for people is remarkable.She loves inspiring others and creating environments in which people and ideas can thrive. With a background in Applied Economics and a passion for conscious growth, Nathalie knows how to pierce through thinking patterns and give impulses to see possibilities instead of obstacles. She loves adventure, nature, healthy food, yoga, sports and travel.
Thalia brings a wealth of consulting experience and has focused on commercial growth and sales guidance across various industries since 2017. She helps commercial teams position their products and services more effectively, so clients recognise the real value of their business. With a strong belief in collaboration and co-creation, she strives for a 1+1=3 impact, placing sustainable commercial transformation at the centre.
Stijn started his career at Merluno as a business developer. He is truly passionate about understanding the underlying needs and pain points of clients in order to jointly develop a business offering that delivers real value. His learning mindset drives him to develop himself personally every day. In his private life, Stijn is obsessed with tennis.
Nina started her career as an editor at a production house, but through her own entrepreneurship she discovered a deep passion for business. A true people person, she thrives on collaboration and connection. At Merluno, she uses her social skills and creativity to bring impactful projects to life. In her free time, she loves to travel and enjoy good food with friends.
After years in the technical product world of fleet management, Vincent made the switch to consultancy at Merluno. He brings that experience with him: he knows how technical solutions find their way to the market and what it takes. Today he contributes to go-to-market strategies, growth opportunities and commercial questions.
What especially characterises Vincent is his human approach. No big words, but clear conversations, a sharp eye and genuine interest. A coffee with Vincent is always time well spent.
Pieter started his career with a strong interest in marketing and entrepreneurship. He gets energy from connecting with people and understanding what drives them, both in a business and a human context. This curiosity helps him recognise opportunities and turn them into concrete actions. He enjoys working in a dynamic environment where he can combine his communication skills and creativity. In his free time, he goes to the gym daily and travels the world to support his football team.
Cédric rarely sits still. He switches quickly, is already thinking about the next step and makes sure things actually move forward. He goes through fire for his clients. Anyone who works with Cédric immediately feels that their success is also his.
As an entrepreneur, he knows from his own experience what it feels like to build, make choices and take risks. That is why he speaks the language of the CEOs and entrepreneurs he guides. His advice doesn't come from a textbook, but from practice.
Behind all that energy is someone with a big heart. Family is his anchor, and he brings that warmth into every collaboration. Fast, committed and always straightforward: that's Cédric.
Where Nathalie is, there is energy. She livens things up, says it like it is and doesn't do half measures. With her, you always know where you stand.
Behind the scenes, Nathalie makes sure everything at Merluno runs smoothly. She takes care of administration, invoicing and purchasing, accurately and always with an eye for detail. Thanks to her, the team can focus fully on the client.
Nathalie is the quiet foundation that is anything but quiet. Spontaneous, straightforward and always with a smile. She makes sure nothing falls through the cracks.
Jan quickly sees where the real growth opportunity lies, and also what is holding a company back from seizing it. He brings calm to complex questions and sharpness to the choices that matter.
As a strategic advisor, he contributes at board level to the commercial direction of a company. He translates market insights into clear growth choices and makes sure strategy doesn't stay on paper, but lands in practice. Structure, sharpness and execution are central to him.
What characterises Jan is his combination of overview and decisiveness. He is a sparring partner who dares to challenge, always with the goal of achieving a real breakthrough together.
Arnaud is a true tech enthusiast with a passion for strategy. He combines analytical sharpness with great curiosity about how companies grow, and what holds them back.
He built experience in very diverse contexts: from start-up to enterprise, from national to international, and from consultant at BCG to leadership roles at Proximus and Awingu, among others. At Merluno, he contributes to revenue growth, profitability, international go-to-market and strategic questions around mergers and acquisitions.
What characterises Arnaud is his ability to connect strategy and practice. He knows the world of the boardroom as well as that of execution, and therefore speaks the language of both CEOs and investors.
Do you want to get more out of your existing clients? Do you see opportunities in new markets? Or do you feel your sales approach could be stronger? We listen to your story, choose the right opportunities together and stay by your side until they become reality.
Sustainable growth often requires more than one expertise.
That is why at Merluno we are building a strong ecosystem of experienced entrepreneurs and specialised partners who combine complementary knowledge with a shared DNA: entrepreneurial, pragmatic, authentic and focused on added value.
This allows us to look at growth questions more broadly and quickly connect the right expertise: from commercial growth and strategy to organisation, culture and market positioning.
For us, the power lies not only in the right skills, but in expertise, trust and a shared way of working.
Experience from a CEO perspective, focusing on strategic choices, management teams and sustainable growth.
Expertise in international GTM, scaling, business transformation and value creation within scale-ups and corporates.
Support around culture, leadership, values and team dynamics to anchor growth internally as well.
Support around culture, leadership, values and team dynamics to anchor growth internally as well.
Need help with the personal development of some of your key people?
Commercial Growth Scan
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ICP & Targeting Strategy
Market Reach & Channels
Value Proposition & Persuasion
Quotation & Negotiation
Conversion & Deal closing
Client Relationship & Growth
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