Contact
EN
EN NL

Growth-
scan
Business Development

We turn interesting connections into clients

Business Development is a structural part of your organization. However, in most cases business development means sales. At Merluno, we see this differently.

Business development is more than lead generation or converting leads into new clients. In the end, it’s always about selling but with the right business development you are not only selling, you are also preparing your market to buy. The better you know your market, the better your offering will be. And the more you listen to your market, the more you will launch products or services that are easy to sell.

Business development, when done correctly, will make your sales cycle shorter, increase loyalty of your clients, and will keep your pipeline warm. Business development has an important role even in an experimental phase of your product development.

Let’s break down the walls in-between sales, marketing, and product innovation and turn interesting connections into clients.

What you get

  • Your wish list of prospects contacted in your name
  • Valuable insights from phone conversations with decision-makers
  • New interesting contacts and new opportunities
  • Call reports, including the reason for unsuccessful leads
  • Hot sales leads and appointments
  • Digital outreach to build qualitative relations
Let’s talk

Why choose Merluno for your business development?

It’s quite easy. If you are looking for a business development partner that looks beyond lead generation and scheduling appointments, call us and we’ll take it from there.  We’re not afraid to take our phone and do the cold calls that will end up in hot leads. Business development by phone has been our backbone from the beginning.

Choose Merluno if you agree business development shouldn’t be transactional but requires deep listening and proactivity. From leads to relationships that last a lifetime, that’s what we’re good at.

Because I want:

  • Real personal contacts
  • Lead generation and nurturing
  • Qualitative conversations
  • Few qualitative appointments
  • A proactive approach

...and Not:

  • Digital contacts
  • Purely digital lead generation
  • Call center
  • Lots of questionable appointments
  • Just calling the list
Case Studies

Discover how we use our services for our clients.

How can we help you?

Do you want to sell more and grow faster? Do you need an extra sales team for a specific project? Or are you looking to develop your business in a new market?

Get in touch

Commercial Growth Scan

How strong is your commercial engine?

Beantwoord enkele korte vragen en ontdek binnen 3 minuten hoe sterk jouw commerciële motor draait, waar je grootste hefboom zit en welke stap je best als eerste zet.

± 3 minuten · Direct resultaat · Gebaseerd op het groeimodel van Merluno

What is your biggest commercial challenge today?

ICP & Targeting Strategy

Do you know in which market or client segment your biggest growth opportunity lies, both in value and feasibility?

Market Reach & Channels

How do new clients find you today?

Value Proposition & Persuasion

Can everyone on your team say in one sentence which problem you solve, without words like 'solution', 'quality' or 'unburdening'?

Quotation & Negotiation

What happens to a quote once it's ready?

Conversion & Deal closing

How reliable is your pipeline?

Client Relationship & Growth

Do your current clients know everything you can do for them?

Your score is ready

Where can we send your results?

Leave your details and you'll instantly see your total score, your score per dimension and where your biggest lever lies.