Growth-
scan
Growth-
scan
For more than 25 years, Planet Talent has been bringing young (digital) talent together with companies and experts to help businesses grow and boost the careers of young graduates. They employ about 100 consultants and 15 coaches.
The challenge = Gen Z
Ok, maybe that’s cutting corners, but it’s a fact that the HR market has been changing rapidly, resulting in:
Planet Talent wanted to stay relevant in this new reality and be prepared for new changes, but was their story and approach on point?
Phase 1: Understanding Market Concerns
We first needed to understand what keeps the market awake at night. This involved engaging with various profiles, sectors, company types, and sizes to gather diverse perspectives. Our goal was to explore the role Planet Talent could play in this new context. Historically, permanent contracts ensured long-term employee retention. However, this shifted from the security of a ‘permanent contract’ to the ‘illusion of permanence’. We initiated conversations with clients to question the necessity of adhering to these traditional models.
Phase 2: Crafting the Unique Value Proposition
With insights from the market, we focused on defining our Unique Value Proposition. This involved a critical question: Are we merely a recruitment agency, or do we offer something more? We actively listened to market expectations and adjusted not only our Unique Value Proposition but also our services accordingly. We embraced the need to let go of practices that worked for the past 20 years while maintaining our core values. The breakthrough came with the realization that the new generation values experiences and achievements over traditional payroll models. We shifted our focus from payroll to defining success and missions collaboratively with clients. This approach emphasized maturity and versatility, moving away from outdated concepts that no longer served the market.
Phase 3: Transforming the Organization
Soon, we recognized the need for organizational transformation. The approach had to change, focusing on commercial flair and mission-driven selling instead of relying on individuals to sell themselves. We implemented communication and sales training through practical workshops to equip the Planet Talent team with the necessary skills, and we co-developed a customer journey and marketing plan, providing tools to align the organization with the new strategy. Eventually, we gauged the willingness to embrace the change, acknowledging that not all changes would be suitable for everyone. The goal was to ensure that the new direction resonated internally, fostering a collective commitment to the transformed vision.
The newly refined narrative of Planet Talent was sharply defined and introduced to the market, positioning the company as a key player in addressing contemporary HR challenges.
Though excited about our new strategy, we struggled to position it successfully. Merluno helped us find our sweet spot in the project sourcing market and gave words to our unique proposition. They delivered a pitch that aligned our values and ambitions with market needs, tested it thoroughly with potential customers and supported our team in delivering it with confidence. The way they work is human, pragmatic, and always honest.
Commercial Growth Scan
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ICP & Targeting Strategy
Market Reach & Channels
Value Proposition & Persuasion
Quotation & Negotiation
Conversion & Deal closing
Client Relationship & Growth
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