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Merluno Blog

We share insights we discovered during conversations with key people and decision-makers in your industry.

From reactive to proactive: the shift that truly makes your sales perform

  • 10 December 2025

When customer needs evolve faster than your roadmap: embracing continuous innovation in tech

  • 10 November 2025

When your product is just like everyone else’s: how manufacturers can stand out

  • 8 October 2025

Standing out in a world of buzzword fatigue: why your tech positioning needs to be meaningful

  • 7 October 2025

From founder-led hustle to a structured sales organization: scaling IT & Tech sustainably

  • 1 August 2025

Turning pressure into opportunity: why now is the moment for manufacturing consolidation

  • 12 June 2025

Commercial Growth Scan

How strong is your commercial engine?

Beantwoord enkele korte vragen en ontdek binnen 3 minuten hoe sterk jouw commerciële motor draait, waar je grootste hefboom zit en welke stap je best als eerste zet.

± 3 minuten · Direct resultaat · Gebaseerd op het groeimodel van Merluno

What is your biggest commercial challenge today?

ICP & Targeting Strategy

Do you know in which market or client segment your biggest growth opportunity lies, both in value and feasibility?

Market Reach & Channels

How do new clients find you today?

Value Proposition & Persuasion

Can everyone on your team say in one sentence which problem you solve, without words like 'solution', 'quality' or 'unburdening'?

Quotation & Negotiation

What happens to a quote once it's ready?

Conversion & Deal closing

How reliable is your pipeline?

Client Relationship & Growth

Do your current clients know everything you can do for them?

Your score is ready

Where can we send your results?

Leave your details and you'll instantly see your total score, your score per dimension and where your biggest lever lies.