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Growth-
scan

How we work

From growth question to well-founded commercial choices.

Growth brings choices. Which market deserves our attention? Which proposition has real potential? Where do we keep investing and where better not? How do we make sure commercial efforts actually pay off? Merluno helps the sales teams of ambitious B2B growth companies make those choices sharper and better founded. We combine commercial expertise with up-to-date insights from the market. That way we bring focus to growth ambitions, make opportunities concrete and translate decisions into an approach that the commercial team can actually execute.

The Merluno method™

01

Market-driven

  • We speak directly with your customers, prospects and partners, without bias.
  • Their signals form the basis for every strategic choice.
  • Every direction is tested in the market before you invest in it.

People-focused

  • In everything we do, human-to-human communication is central
  • With deep listening skills, our team uncovers the underlying motivations, risks and ambitions of decision-makers.
  • Our approach is warm and pure, carried by courage and resilience

02

03

Results-driven

  • We work towards results together, in a pragmatic way.
  • We guide your sales team in the transition to a proactive, value-driven market approach.
  • What works, we anchor in processes and behaviour, so growth becomes repeatable.
Discover all our services

Every project is unique

Every challenge is different. That is why we look together at what you really need. We build on our proven Merluno Method and adapt it to your goals, situation and budget. That way we do what works for you.

Curious how our way of working can work to your advantage?

Schedule a meeting?

How we differ from classic consultancy agencies

Read cases in your sector here

01

We want to truly understand your business.

We immerse ourselves in your company, your customers and your commercial challenge.

02

We talk to relevant stakeholders.
We speak directly with customers, prospects and experts. That way we work with what is really happening today.

03

We say it like it is.

We combine market insights with our experience and common sense. Even when the answer is different than expected.

04

We make it concrete. 

No generic recommendations. We help you choose what to focus on and what not, through concrete, action-oriented recommendations.

05

We get to work with you.

Together with your sales team, we bring movement into the pipeline with new and existing customers. By doing it together.

Commercial Growth Scan

How strong is your commercial engine?

Beantwoord enkele korte vragen en ontdek binnen 3 minuten hoe sterk jouw commerciële motor draait, waar je grootste hefboom zit en welke stap je best als eerste zet.

± 3 minuten · Direct resultaat · Gebaseerd op het groeimodel van Merluno

What is your biggest commercial challenge today?

ICP & Targeting Strategy

Do you know in which market or client segment your biggest growth opportunity lies, both in value and feasibility?

Market Reach & Channels

How do new clients find you today?

Value Proposition & Persuasion

Can everyone on your team say in one sentence which problem you solve, without words like 'solution', 'quality' or 'unburdening'?

Quotation & Negotiation

What happens to a quote once it's ready?

Conversion & Deal closing

How reliable is your pipeline?

Client Relationship & Growth

Do your current clients know everything you can do for them?

Your score is ready

Where can we send your results?

Leave your details and you'll instantly see your total score, your score per dimension and where your biggest lever lies.