Growth-
scan

Industrial Automation & Production: make what the market wants

Whether you design and innovate from an engineering or industrial automation angle, or produce components or end products yourself: in manufacturing, things rarely sell themselves. There is a story behind what you make, and that story doesn't convince a decision-maker just because something is technically sound.

To stay relevant and innovative, you need to know what the market really needs, and you only know that by listening deeply, not by relying on what sells well today. Those who manage to position their products accordingly no longer sell a specification, but a solution to a problem that brings real value.

Customers buy value, not a product with features. Those who translate that into a sharp, personalised commercial approach win. We help you get exactly those decisions sharp: from a technically strong idea, prototype or product to an approach that convinces.

What we bring to the Industrial Automation & Production sector

Our in-depth knowledge and large network come in handy to help companies in the Industrial Automation & Production sector.

Thanks to our outside-in view of the sector, we have a clear overview of the sector's challenges and opportunities.

Clients

Companies we have helped

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How can we help you?

Do you have specific challenges? Do you want to validate new growth markets? Do you want to know the potential of a new product or service? Or do you want to optimise your current sales organisation and sell more to existing customers? We are happy to help you realise more revenue.

Case studies

How we help companies like yours

Commercial Growth Scan

How strong is your commercial engine?

Beantwoord enkele korte vragen en ontdek binnen 3 minuten hoe sterk jouw commerciële motor draait, waar je grootste hefboom zit en welke stap je best als eerste zet.

± 3 minuten · Direct resultaat · Gebaseerd op het groeimodel van Merluno

What is your biggest commercial challenge today?

ICP & Targeting Strategy

Do you know in which market or client segment your biggest growth opportunity lies, both in value and feasibility?

Market Reach & Channels

How do new clients find you today?

Value Proposition & Persuasion

Can everyone on your team say in one sentence which problem you solve, without words like 'solution', 'quality' or 'unburdening'?

Quotation & Negotiation

What happens to a quote once it's ready?

Conversion & Deal closing

How reliable is your pipeline?

Client Relationship & Growth

Do your current clients know everything you can do for them?

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Where can we send your results?

Leave your details and you'll instantly see your total score, your score per dimension and where your biggest lever lies.