Growth-
scan
Growth-
scan
Veritas Technologies stands out as a leading provider of multi-cloud data management solutions. Trusted by over 80,000 clients, including 95% of Fortune 100 companies, Veritas excels in ensuring data protection, recoverability, and compliance. The company’s renowned reliability and scalability offer the robust resilience necessary to defend against cyber threats, such as ransomware, ensuring businesses can operate without interruption.
Veritas Technologies is transitioning from on-site to cloud applications. While the company is strong in neighboring countries, its presence in the Belgian market is less robust.
Therefore, the challenge is straightforward: Business development in the Belgian market focused on the new cloud offering proposition.
We started by organizing a workshop with sales and marketing to segment customers and identify the best channels. We focused on defining the ideal customer, understanding growth ambitions, and evaluating the cloud offering’s potential.
We developed a commercial plan of approach targeting banking, insurance, and healthcare, identifying key profiles like security managers, CIO’s, and heads of architecture, and infrastructure managers. This helped us build valuable relationships and gather insights to improve market positioning, and facilitate sales meetings.
One of our significant initiatives was organizing a round table event. To maximize its impact, we conducted extensive outreach through phone calls, and e-mailing to find and engage with the right people. This effort not only boosted brand awareness but also mapped out commercial opportunities, laying the groundwork for future business growth.
Unlock Market Potential: Tap into high-potential customers in two key segments: Banking & Insurance, and Healthcare.
Unlock Market Potential: Tap into high-potential customers in two key segments: Banking & Insurance, and Healthcare.
Engage Through Deep Listening: Utilize human-to-human communication techniques for meaningful interactions.
Engage Through Deep Listening: Utilize human-to-human communication techniques for meaningful interactions.
Connect with Decision Makers: Conduct 70 qualified interviews, with comprehensive reports of each conversation.
Connect with Decision Makers: Conduct 70 qualified interviews, with comprehensive reports of each conversation.
Identify Opportunities: Detect market opportunities and facilitate introductions with relevant decision-makers.
Identify Opportunities: Detect market opportunities and facilitate introductions with relevant decision-makers.
Round Table event: Organizing the event, and inviting relevant stakeholders and potential clients.
Round Table event: Organizing the event, and inviting relevant stakeholders and potential clients.
We successfully organized a round table event with 10 to 15 key participants. This initiative resulted in concrete business opportunities, enhancing Veritas’s market presence and driving growth in their focus segments.
Commercial Growth Scan
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