Groei-
scan
Groei-
scan
Pidpa is a leading water company in Belgium. Since 1913 she is an expert in the production and distribution of drinking water for more than 1,3 million customers. By using innovative solutions, she also offers a wide range of sustainable water services, including a collective approach to rain- and waste-water management.
Within the construction sector, Pidpa can contribute to sustainable water management through initiatives like collecting rain- and waste water and their reuse/recycle.
For this, Pidpa seeks the most appropiate applications tailored to the customer, leading to the creation of a new business model.
To assist Pidpa adding value to the construction value chain, we undertook the following steps:
Step 1: Identifying Key Stakeholders
Pidpa believed their initiatives would be particularly valuable for new residential areas and business parks. Our task was to identify the relevant key stakeholders in the construction industry and determine who within those companies would take the lead on such initiatives. We quickly identified the innovation directors as the primary contacts.
Step 2: Conducting Market Research
We engaged in discussions with project developers, municipalities, and cities to understand their perspectives on how Pidpa’s services could benefit their projects. This involved organizing a working session to gather insights and gauge market interest.
Step 3: In-Depth Interviews and Analysis
We conducted in-depth interviews through phone calls, virtual meetings, and field visits to analyze the market thoroughly. This allowed us to identify business opportunities and develop recommendations for integrating Pidpa’s solutions into the construction industry.
Decision & Assumption Mapping: Identified relevant key stakeholders in the construction industry
Decision & Assumption Mapping: Identified relevant key stakeholders in the construction industry
Market Opportunity Scan Working Session: Organized a working session to gather insights and identify business opportunities
Market Opportunity Scan Working Session: Organized a working session to gather insights and identify business opportunities
Deep Listening Techniques: Conducted market research by engaging in conversations with decision-makers: project developers, municipalities, and cities to understand their needs and perceptions of Pidpa’s services.
Deep Listening Techniques: Conducted market research by engaging in conversations with decision-makers: project developers, municipalities, and cities to understand their needs and perceptions of Pidpa’s services.
As a result of our collaboration with Pidpa, the following outcomes were achieved:
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