The purpose of our project was to boost and achieve the full Trevira CS brand potential in the flame retardant fibers. Merluno worked with us on a structured, tailor-made strategic marketing and growth plan. With high professionalism and engagement, Merluno analyzed potential growth areas, market dynamics, opportunities, challenges, and market sizes in the various regions. Honesty, kindness, openness, and respect make the journey even more satisfactory!