{"id":6717,"date":"2026-10-14T12:03:48","date_gmt":"2026-10-14T12:03:48","guid":{"rendered":"https:\/\/merluno.be\/?page_id=6717"},"modified":"2026-10-14T12:13:45","modified_gmt":"2026-10-14T12:13:45","slug":"sales-academy-26-11","status":"publish","type":"page","link":"https:\/\/merluno.be\/en\/agenda\/sales-academy-26-11\/","title":{"rendered":"Sales Academy 26\/11"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6717\" class=\"elementor elementor-6717\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-067049c e-flex e-con-boxed e-con e-parent\" data-id=\"067049c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b257adc e-con-full e-flex e-con e-child\" data-id=\"b257adc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba2859c e-flex e-con-boxed e-con e-parent\" data-id=\"ba2859c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dacc261 e-con-full e-flex e-con e-child\" data-id=\"dacc261\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-447cac8 e-con-full e-flex e-con e-child\" data-id=\"447cac8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e5af8bc e-con-full e-flex e-con e-child\" data-id=\"e5af8bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d192a7e elementor-widget elementor-widget-heading\" data-id=\"d192a7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sales Academy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b57547 e-con-full e-flex e-con e-child\" data-id=\"9b57547\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f143bff elementor-widget elementor-widget-heading\" data-id=\"f143bff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Belangrijke info<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-904480e e-con-full e-flex e-con e-child\" data-id=\"904480e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e075c32 elementor-widget elementor-widget-text-editor\" data-id=\"e075c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Datum:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04fe675 elementor-widget elementor-widget-text-editor\" data-id=\"04fe675\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>26 november 2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36d2b78 e-con-full e-flex e-con e-child\" data-id=\"36d2b78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-220eed4 elementor-widget elementor-widget-text-editor\" data-id=\"220eed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Tijd:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa8b91e elementor-widget elementor-widget-text-editor\" data-id=\"aa8b91e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>10u &#8211; 16u<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72fa22d e-con-full e-flex e-con e-child\" data-id=\"72fa22d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fdc34b elementor-widget elementor-widget-heading\" data-id=\"5fdc34b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Locatie<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3da3250 e-con-full e-flex e-con e-child\" data-id=\"3da3250\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c463d34 elementor-widget elementor-widget-text-editor\" data-id=\"c463d34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Merluno, Prins Boudewijnlaan 24C, 2550 Kontich<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e9b49 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49e9b49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9950b4a elementor-widget elementor-widget-heading\" data-id=\"9950b4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Event Details<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c2097 elementor-widget elementor-widget-text-editor\" data-id=\"b9c2097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"lihzf\" data-start=\"253\" data-end=\"302\">Van productpitch naar inspirerend klantgesprek<\/h2><p dir=\"ltr\">Klanten kopen geen producten. Ze kopen vooruitgang.<\/p><p dir=\"ltr\">In een markt vol innovatieve oplossingen maakt niet enkel je aanbod het verschil, maar ook je vermogen om mee te denken. Wie de klant helpt een probleem of opportuniteit scherp te zien, wint zijn vertrouwen nog v\u00f3\u00f3r er over oplossingen gesproken wordt.<\/p><p dir=\"ltr\">Daarom start een sterk salesgesprek niet met \u201cdit is wat wij doen\u201d, maar met begrijpen. <b>Waar staat je klant vandaag? Waar wil hij naartoe? Wat zijn zijn plannen? Wat houdt hem tegen?<\/b><\/p><p data-start=\"831\" data-end=\"920\">Pas dan kun je de vertaalslag maken naar die ene oplossing die voor hem \u00e9cht relevant is.<\/p><p dir=\"ltr\"><b>Het resultaat<\/b>: minder prijsdiscussies, kortere beslissingstrajecten en klanten die kiezen voor de oplossing die \u00e9cht bij hen past.<\/p><p data-start=\"831\" data-end=\"920\"><span style=\"color: #751d23; font-family: Inter, sans-serif; font-size: 30px; font-weight: bold;\">Waarom is dat vandaag zo belangrijk?<\/span><\/p><p data-start=\"964\" data-end=\"1083\">Een klant vertelt je dat hij nog niet klaar is om te investeren. Drie maanden later koopt hij toch, bij iemand anders.<\/p><p data-start=\"1085\" data-end=\"1107\"><strong data-start=\"1085\" data-end=\"1107\">Wat heb je gemist?<\/strong><\/p><p data-start=\"1109\" data-end=\"1328\">Goede sales gaat steeds minder over vertellen en steeds meer over <strong data-start=\"1175\" data-end=\"1213\">luisteren, begrijpen en inspireren<\/strong>. Zo bouw je vertrouwen op, ontdek je behoeften vroeger en cre\u00eber je opportuniteiten in plaats van erop te wachten.<\/p><h3 data-section-id=\"2hv09b\" data-start=\"341\" data-end=\"377\">Wat neem je mee?<\/h3><p data-start=\"379\" data-end=\"473\">Na deze dag heb je een frisse kijk op hoe je <strong data-start=\"423\" data-end=\"460\">meer uit je klantgesprekken haalt<\/strong>. Tijdens de dag bereiden we een pgesprek met een klant en prospect voor. Concreet ga je naar huis met:\u00a0<\/p><ul data-start=\"475\" data-end=\"952\"><li data-section-id=\"ar2688\" data-start=\"475\" data-end=\"547\">Een duidelijke <b>gespreksstructuur <\/b>\u00a0<\/li><li data-section-id=\"mkzr3f\" data-start=\"548\" data-end=\"644\">Welke verschillende vragen helpen om <strong data-start=\"573\" data-end=\"620\">echte behoeften, plannen en opportuniteiten<\/strong> boven tafel te krijgen.<\/li><li data-section-id=\"mc3i3\" data-start=\"645\" data-end=\"727\">Een communicatiemodel waardoor je sneller begrijpt <strong data-start=\"671\" data-end=\"726\">waar je klant vandaag staat en waar hij naartoe wil<\/strong>.<\/li><li data-section-id=\"1h0rjt0\" data-start=\"728\" data-end=\"854\"><span style=\"background-color: transparent;\">De kracht van deep listening om <\/span><strong style=\"background-color: transparent;\" data-start=\"886\" data-end=\"951\">vertrouwen op te bouwen en opportuniteiten vroeger te spotten<\/strong><span style=\"background-color: transparent;\">.<\/span><\/li><\/ul><p><strong>Voor wie is deze dag?<\/strong><\/p><ul><li data-section-id=\"14mvan2\" data-start=\"162\" data-end=\"248\"><strong data-start=\"164\" data-end=\"184\">Account Managers<\/strong> die meer opportuniteiten willen ontdekken bij bestaande klanten<\/li><li data-section-id=\"1b7jt06\" data-start=\"249\" data-end=\"328\"><strong data-start=\"251\" data-end=\"274\">Business Developers<\/strong> die sneller relevant willen zijn bij nieuwe prospects<\/li><li data-section-id=\"5r27km\" data-start=\"443\" data-end=\"563\"><strong data-start=\"445\" data-end=\"481\">Technical Sales &amp; Solution Sales<\/strong> die complexe of innovatieve oplossingen eenvoudiger en relevanter willen verkopen<\/li><\/ul><p><strong>Sprekers:<\/strong><\/p><ul><li><strong>Magali Silber, Merluno:<\/strong>\u00a0Helpt commerci\u00eble teams om eenvoud en versnelling te brengen in hun pitch.<\/li><li><strong>Nathalie Van Oost, Merluno:<\/strong>\u00a0Zet commerci\u00eble teams in beweging door het doorbreken van oude denkpatronen.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-376374e e-con-full e-flex e-con e-child\" data-id=\"376374e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-942b53b e-con-full e-flex e-con e-child\" data-id=\"942b53b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:120,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-329f3cf elementor-widget elementor-widget-heading\" data-id=\"329f3cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inschrijven<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84729d8 elementor-widget elementor-widget-text-editor\" data-id=\"84729d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vul het onderstaande formulier in om u voor dit evenement in te schrijven. Ons team neemt vervolgens contact met u op om uw registratie te bevestigen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4cec3c elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"d4cec3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"6717\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"d4cec3c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-voornaam elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-voornaam\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tVoornaam\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[voornaam]\" id=\"form-field-voornaam\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Voornaam\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Naam elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-Naam\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNaam\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[Naam]\" id=\"form-field-Naam\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Naam\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Bedrijf elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-Bedrijf\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tBedrijf\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[Bedrijf]\" id=\"form-field-Bedrijf\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Bedrijf\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-Opmerkingen elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-Opmerkingen\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tOpmerkingen\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[Opmerkingen]\" id=\"form-field-Opmerkingen\" rows=\"4\" placeholder=\"Opmerkingen\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-evenementnaam elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[evenementnaam]\" id=\"form-field-evenementnaam\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"Sales Academy 26\/11\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sales Academy Belangrijke info Datum: 26 november 2026 Tijd: 10u &#8211; 16u Locatie Merluno, Prins Boudewijnlaan 24C, 2550 Kontich Event Details Van productpitch naar inspirerend klantgesprek Klanten kopen geen producten. Ze kopen vooruitgang. In een markt vol innovatieve oplossingen maakt niet enkel je aanbod het verschil, maar ook je vermogen om mee te denken. Wie [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":5372,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6717","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/merluno.be\/en\/wp-json\/wp\/v2\/pages\/6717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/merluno.be\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/merluno.be\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/merluno.be\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/merluno.be\/en\/wp-json\/wp\/v2\/comments?post=6717"}],"version-history":[{"count":5,"href":"https:\/\/merluno.be\/en\/wp-json\/wp\/v2\/pages\/6717\/revisions"}],"predecessor-version":[{"id":6724,"href":"https:\/\/merluno.be\/en\/wp-json\/wp\/v2\/pages\/6717\/revisions\/6724"}],"up":[{"embeddable":true,"href":"https:\/\/merluno.be\/en\/wp-json\/wp\/v2\/pages\/5372"}],"wp:attachment":[{"href":"https:\/\/merluno.be\/en\/wp-json\/wp\/v2\/media?parent=6717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}