{"id":5682,"date":"2026-08-19T16:18:50","date_gmt":"2026-08-19T16:18:50","guid":{"rendered":"https:\/\/merluno.be\/?page_id=5682"},"modified":"2026-10-12T08:30:41","modified_gmt":"2026-10-12T08:30:41","slug":"go-to-market","status":"publish","type":"page","link":"https:\/\/merluno.be\/en\/services\/go-to-market\/","title":{"rendered":"Go-to-Market"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"5682\" class=\"elementor elementor-5682\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00338bd e-flex e-con-boxed e-con e-parent\" data-id=\"00338bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7cb2ddc e-con-full e-flex e-con e-child\" data-id=\"7cb2ddc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-aa79342 e-con-full e-flex e-con e-child\" data-id=\"aa79342\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-198f81b e-con-full e-flex e-con e-child\" data-id=\"198f81b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e1f527 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"4e1f527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Go-to-Market\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d331da6 elementor-widget elementor-widget-heading\" data-id=\"d331da6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The growth scenarios are known. But how does the market respond?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe4f29 elementor-widget elementor-widget-text-editor\" data-id=\"4fe4f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"935\" data-end=\"990\">The growth direction is clearer, but several assumptions remain around target audience, needs, positioning, pricing, willingness to buy and commercial approach.<\/p>\n<p dir=\"auto\" data-start=\"1150\" data-end=\"1409\">We test those hypotheses directly with clients, prospects, partners and experts. This is how we discover what the market really values, where budget is available and what it takes to move from interest to concrete traction and the first paying customers.<\/p>\n<p dir=\"auto\" data-start=\"1411\" data-end=\"1580\"><strong data-start=\"1411\" data-end=\"1425\">Result:<\/strong><br data-start=\"1425\" data-end=\"1428\">A validated go-to-market approach and sharper product-market fit, with clarity on target audience, proposition, positioning and commercial approach.<\/p>\n<h2 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" contenteditable=\"true\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">Phase: from potential to proven market traction<\/h2>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15e80fc e-flex e-con-boxed e-con e-parent\" data-id=\"15e80fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bafb7a0 e-con-full e-flex e-con e-child\" data-id=\"bafb7a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f3cd1 elementor-widget elementor-widget-heading\" data-id=\"b9f3cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you get<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bce6142 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"bce6142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A well-founded go-to-market approach<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">First commercial traction<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Validated market insights<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A sharpened target audience &amp; value proposition<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Clarity on buying criteria and barriers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f0ef85 e-con-full e-flex e-con e-child\" data-id=\"7f0ef85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b879450 e-flex e-con-boxed e-con e-parent\" data-id=\"b879450\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e4b5fa5 e-con-full e-flex e-con e-child\" data-id=\"e4b5fa5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5d86eb elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a5d86eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why choose Merluno for your G2M?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cebd9ff elementor-widget elementor-widget-text-editor\" data-id=\"cebd9ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every launch of a new offering or step into a new market is an investment that has to pay off. We test your proposition directly with decision-makers and turn interest into paying customers. That way you hold market proof, limit the risk and scale up with an approach that works.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8dd2e0f e-flex e-con-boxed e-con e-child\" data-id=\"8dd2e0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a9a2d45 e-flex e-con-boxed e-con e-child\" data-id=\"a9a2d45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-903b059 elementor-widget elementor-widget-heading\" data-id=\"903b059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Because I'm looking for:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc73fa7 elementor-widget elementor-widget-text-editor\" data-id=\"fc73fa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>A proposition built on market value\u00a0<\/li><li>Market proof before scaling<\/li><li>Customers who pay for value<\/li><li>A proven methodology<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6c7874 e-flex e-con-boxed e-con e-child\" data-id=\"a6c7874\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b7cde1 elementor-widget elementor-widget-heading\" data-id=\"6b7cde1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">and not for:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c36b8db elementor-widget elementor-widget-text-editor\" data-id=\"c36b8db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>A story built on product features<\/li><li>Investing on assumptions and hope<\/li><li>Competing purely on price<\/li><li>A theoretical model without real-world proof<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c7092f e-con-full e-flex e-con e-child\" data-id=\"0c7092f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58741b2 elementor-widget elementor-widget-video\" data-id=\"58741b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;start&quot;:0,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/merluno.be\/wp-content\/uploads\/2026\/09\/Nathalie-LI-met-sub.mp4\" autoplay=\"\" controls=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f20ded jedv-enabled--yes e-flex e-con-boxed e-con e-parent\" data-id=\"0f20ded\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0826922 e-con-full e-flex e-con e-child\" data-id=\"0826922\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b688c1 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"8b688c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Case studies<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0cbc8 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7e0cbc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Discover how we put our services to work for our clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0159947 e-con-full e-flex e-con e-child\" data-id=\"0159947\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9a367 jet-image-accordion-divider-default elementor-widget elementor-widget-jet-image-accordion\" data-id=\"3f9a367\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-image-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-image-accordion jet-tabs-addons\"><div class=\"jet-image-accordion jet-image-accordion-vertical-orientation jet-image-accordion-circ-ease\" role=\"tablist\" data-settings=\"{&quot;orientation&quot;:&quot;vertical&quot;,&quot;activeSize&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;duration&quot;:500,&quot;activeItem&quot;:-1}\">\n\t<div class=\"jet-image-accordion__list\">\n<div class=\"jet-image-accordion__item title-display-mode__on_hover elementor-repeater-item-71e7a10\" role=\"tab\" aria-selected=\"false\" tabindex=\"0\">\n<img decoding=\"async\" class=\"jet-image-accordion__image-instance\" src=\"https:\/\/merluno.be\/wp-content\/uploads\/2025\/03\/plastering.jpg\" alt=\"plastering\">\n\t\n\t<div class=\"jet-image-accordion__content\">\n\t\t<h5 class=\"jet-image-accordion__title\">Cosmar: tapping into a new market with minimal effort<\/h5><div class=\"jet-image-accordion__desc\">Thanks to a strategic market expansion, Cosmar was able to position itself as a versatile player in the construction sector.<\/div><a class=\"elementor-button elementor-size-md jet-image-accordion__button\" role=\"button\" tabindex=\"0\" href=\"\/en\/case-study\/cosmar-expanding-into-a-new-market-with-minimal-effort\/\">Read more<\/a><\/div>\n\t<div class=\"jet-image-accordion__item-loader\"><span><\/span><\/div>\n<\/div>\n<div class=\"jet-image-accordion__item title-display-mode__on_hover elementor-repeater-item-0fa5087\" role=\"tab\" aria-selected=\"false\" tabindex=\"0\">\n<img decoding=\"async\" class=\"jet-image-accordion__image-instance\" src=\"https:\/\/merluno.be\/wp-content\/uploads\/2024\/08\/toon-lambrechts-7PTD99F8oUk-unsplash.jpg\" alt=\"toon-lambrechts-7PTD99F8oUk-unsplash\">\n\t\n\t<div class=\"jet-image-accordion__content\">\n\t\t<h5 class=\"jet-image-accordion__title\">Preparing a construction company for the life sciences market<\/h5><div class=\"jet-image-accordion__desc\">How a shift in focus led archipelago to the lucrative life sciences sector.<\/div><a class=\"elementor-button elementor-size-md jet-image-accordion__button\" role=\"button\" tabindex=\"0\" href=\"\/en\/case-study\/preparing-a-construction-company-for-business-development-in-the-life-sciences-market\/\">Read more<\/a><\/div>\n\t<div class=\"jet-image-accordion__item-loader\"><span><\/span><\/div>\n<\/div>\n<div class=\"jet-image-accordion__item title-display-mode__on_hover elementor-repeater-item-396ce26\" role=\"tab\" aria-selected=\"false\" tabindex=\"0\">\n<img decoding=\"async\" class=\"jet-image-accordion__image-instance\" src=\"https:\/\/merluno.be\/wp-content\/uploads\/2024\/07\/alex-wong-FIyiDmEVbnM-unsplash.jpg\" alt=\"alex-wong-FIyiDmEVbnM-unsplash\">\n\t\n\t<div class=\"jet-image-accordion__content\">\n\t\t<h5 class=\"jet-image-accordion__title\">Helping water company Pidpa create value in the construction value chain<\/h5><div class=\"jet-image-accordion__desc\">How can Pidpa contribute to sustainable water management within the construction sector through initiatives such as rainwater harvesting and grey water reuse?<\/div><a class=\"elementor-button elementor-size-md jet-image-accordion__button\" role=\"button\" tabindex=\"0\" href=\"\/en\/case-study\/helping-pidpa-add-value-to-the-construction-value-chain-through-sustainable-water-solutions\/\">Read more<\/a><\/div>\n\t<div class=\"jet-image-accordion__item-loader\"><span><\/span><\/div>\n<\/div>\n<div class=\"jet-image-accordion__item title-display-mode__on_hover elementor-repeater-item-67a3de4\" role=\"tab\" aria-selected=\"false\" tabindex=\"0\">\n<img decoding=\"async\" class=\"jet-image-accordion__image-instance\" src=\"https:\/\/merluno.be\/wp-content\/uploads\/2024\/07\/patrick-langwallner-afnQQfeMjUs-unsplash.jpg\" alt=\"patrick-langwallner-afnQQfeMjUs-unsplash\">\n\t\n\t<div class=\"jet-image-accordion__content\">\n\t\t<h5 class=\"jet-image-accordion__title\">Making ALT future-proof within automotive<\/h5><div class=\"jet-image-accordion__desc\">How ALT's changed positioning and story led to opportunities with prominent OEMs and to more focus and enthusiasm within the team.<\/div><a class=\"elementor-button elementor-size-md jet-image-accordion__button\" role=\"button\" tabindex=\"0\" href=\"\/en\/case-study\/future-proofing-the-development-of-alt-within-the-automotive-market\/\">Read more<\/a><\/div>\n\t<div class=\"jet-image-accordion__item-loader\"><span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d43f6f e-flex e-con-boxed e-con e-parent\" data-id=\"5d43f6f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0bfe17c e-con-full e-flex e-con e-child\" data-id=\"0bfe17c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0cd54 elementor-widget elementor-widget-heading\" data-id=\"4a0cd54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can we help you?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0991ad e-con-full e-flex e-con e-child\" data-id=\"e0991ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3af0646 elementor-widget elementor-widget-text-editor\" data-id=\"3af0646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you want to understand your market better? Do you want to know the potential of a new product? Or do you want to discover new markets and generate new leads along the way?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69abcdf elementor-widget elementor-widget-button\" data-id=\"69abcdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/merluno.be\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Go-to-Market De groeiscenario&#8217;s zijn gekend. Maar hoe reageert de markt? De groeirichting is duidelijker maar er zijn nog verschillende aannames rond doelgroep, behoefte, positionering, prijs, koopbereidheid en commerci\u00eble aanpak. We toetsen die hypotheses rechtstreeks af bij klanten, prospecten, partners en experten. Zo ontdekken we wat de markt \u00e9cht belangrijk vindt, waar budget beschikbaar is en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5682","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/merluno.be\/en\/wp-json\/wp\/v2\/pages\/5682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/merluno.be\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/merluno.be\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/merluno.be\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/merluno.be\/en\/wp-json\/wp\/v2\/comments?post=5682"}],"version-history":[{"count":5,"href":"https:\/\/merluno.be\/en\/wp-json\/wp\/v2\/pages\/5682\/revisions"}],"predecessor-version":[{"id":6601,"href":"https:\/\/merluno.be\/en\/wp-json\/wp\/v2\/pages\/5682\/revisions\/6601"}],"up":[{"embeddable":true,"href":"https:\/\/merluno.be\/en\/wp-json\/wp\/v2\/pages\/10"}],"wp:attachment":[{"href":"https:\/\/merluno.be\/en\/wp-json\/wp\/v2\/media?parent=5682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}