MMâ„¢ the Merluno method: true connection is key

Reinvent Your Unique Market Value

Growth potential search

Market opportunity scan

Explore New Markets

Unique value proposition

Market validation

Take New Products and Services to Market

Growth plan

Business development

Your potential of your product or service is ready to be used. We connect you with the right audience. With our thorough way of working we know exactly who, where and how we need to test. After the testing we collect all the data. With this feedback we tweak and optimize even further. We keep executing this 3 steps until we found all the right information to set up a plan of action.

Market opportunity Scan

  • Explore your context with stakeholders and experts
  • Understand your true customer value & NPS
  • Identify opportunities for essential problems & (changing) needs
  • Renew your market vision and innovate
  • Validate hypotheses and solutions in co-creation with the market (deep listening to potential customers)
  • Capture the expectations
  • Develop a unique, focused value offer

Unique value proposition

Market validation

  • Build personal relationships with potential clients
  • Qualify and quantify the market potential
  • Identify the first customers and generate market traction

Market opportunity scan

Unique value proposition

Market validation

How and where Do you find new Opportunities?

What is the feasibility Of your product or Service in a certain Market?

How do you test a new Product or service?

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""Honesty, Kindness, Openness and Respect make the journey even more satisfactory!""

Claire Mattelet, VP Strategy Indorama

Interested to boost your market potential?