Change Management: Pitfalls and Opportunities

Change Management: Pitfalls and Opportunities

“The species that survive are neither the strongest or the smartest, but those that best adapt to change”. This quote from Darwin takes on its full meaning in the context we live in today. That’s why change management is so important to consider for your organization.

change management

Change management is the “new normal” but that does not make it easier than before.

Change management as we know is now obsolete. It is no longer simply a project with a beginning and an end. Change is continuous and manifests itself at an increasingly faster rate. 

In the last 2 years, organizations and their employees have experienced an average of 3 major changes per year and it is likely that this frequency will accelerate in the future.

Why is Change an opportunity?

The competitiveness of companies depends on their ability to change.

Today, companies must provide increasingly concrete and personalized solutions to their customers. Thus they have to organize themselves to master transformations and rely on the potential of their employees to improve their competitiveness.

Agility, a term that combines “flexibility” and “anticipation”, is a prerequisite for any confident and sustainable organization. Becoming agile is about making small, regular, painless changes that make things significantly better through the details. Adopting an agile attitude means being able to change your way of thinking and adapt to the instability of the market.

How to seize it? 

We need to rethink how we lead, engage teams and inspire individuals. Build mentorship, influence, desire and commitment to change to develop a resilient organization.

Some key change management principles:

  • Communicate more to create awareness and acceptance
  • Put people at the heart of the change: they are the driving force and the focus.
  • Once convinced, let your employees take ownership of the change so they become active participants.
  • Remind them of your organization’s reason of being and show them how they contribute to it through their mission

A change that is supported is better than a change that is undergone. 

Pitfalls to avoid?

  • Lose sight of the common goal and purpose of change
  • Involving employees too late
  • Not being open to adjustments: any change process relies on the ability to make adjustments along the way.

Let Merluno help you in your transitions!

  • You want to develop your service offering? What does this mean in terms of changes in your organization or how you interact with the customer?
  • Does your value proposition meet the needs of your target market but you want to develop a culture of innovation and Ownership to continue growing?
  • Your organisation and service offering have reached a status quo. Although this position is comfortable for you, you want to explore and exploit the full potential of your market further?


Merluno can help you prepare for and implement these changes by ensuring that you maintain a balance between your organization and its resources, your service/product offering and your market.

Want more information on what we do? Contact us and let’s discuss how we can help you. With more than 12 years of experience in the market over a thousand companies (from scale-ups to corporates) in a wide range of sectors, we would be happy to take a closer look at your company’s challenges.

We at Merluno have created a set of tools and techniques to help you navigate your way from budding concept to practical roadmap. Do you want more information on what we do? Get in touch, and let us discuss how we can help you. With more than 12 years of market experience with over one thousand companies – from scale-ups to multinational corporations – in  a wide range of sectors, we at Merluno would be happy to take a closer look at your company’s challenges.